Alger
Demanding investors want more than returns — they want relevant insight and information at their fingertips.
Updating a brand
A global investment firm focused on growth, Alger was due for a brand refresh in an era in which clients expect robust and seamless information. Our response: a clear, versatile visual toolkit that strengthened and differentiated the brand, plus comprehensive collateral and presentation templates, and a new website (in the works) that will make it easy for clients to access both critical performance data and insights from the firm’s respected thought leaders.
Key Deliverables
- Visual identity system
- Style guide
- Digital strategy and user experience
- Content strategy
- Site design and development
- Collateral design and architecture
SERVICES
- Brand Development
- Marketing & Sales Enablement
