Sometimes, even a firm that plays it close to the vest has to speak up — preferably, in a way that makes the brand story clear.


Promoting breadth, depth and difference

BlackRock, one of the world’s top investment management firms, albeit one that traditionally did little promotion, sought to turn up the volume on what it does and why it matters to clients. Our part: an annual report that clarified the most critical points of differentiation, including an unparalleled breadth of offerings, global and local strength, innovation and performance across strategies, and an unwavering focus on helping clients meet their objectives, manage risk and navigate a complex regulatory landscape.


  • Mobile & Web
  • CSR & Annual Reports