Transforming retailers into brand advocates

We helped a key prepay unit of Sprint bolster ties with retail partners by moving beyond financial incentives to make it easier to sell the brand. Based on a wealth of research with retailers and customers, we arrived at a platform, “Boost Means Business,” with the aim of helping resellers create a compelling and differentiated brand experience. Our solutions started with a value proposition and manifesto that spoke to the needs of local retailers, as well as tailored communications, on- and offline marketing tactics and recommendations for enhancing the in-store customer experience.

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