The more complicated a business, the more important it is to make its value clear — and to make sure investors know exactly where it’s going.
Comcast is one of the largest communications and media companies in the world. It is also among the most complex, which is why we were tapped to develop a new corporate message that investors, analysts and people in the media could easily understand. To tell the story, we divided content into logical sections: The Basics, The Drivers, The Edge and The Future. We then leveraged a wealth of video and digital tools to build a detailed and engaging experience for each, turning a digital and physical destination into a primer for anyone who wanted to learn about Comcast and its long-term value as an investment.