Envestnet
It’s one thing to develop a tech platform that revolutionizes a business. But it’s another to make sure that potential clients understand its full value.
Building a more relevant brand experience
Envestnet needed better branding to support its core business — a Web-based platform that enables independent financial advisors to better compete by delivering research, trading and investment management capabilities of much larger institutions. To clarify its offerings, we created a meaningful product framework, one built around the things advisors actually do: Advise, Invest, Manage and Report. We then re-architected and redesigned everything from the company’s visual identity and Web experience to sales collateral, client presentations and trade-show environments.
Key Deliverables
- Brand architecture and signature system
- Logo and visual identity system
- Brand guidelines and training
- Content strategy
- Site design and development
- Collateral design and architecture
- Event and trade-show design
- Corporate signage and wayfinding
- Annual report
SERVICES
- Brand Development
- Mobile & Web
- Marketing & Sales Enablement
- Branded Environments
- CSR & Annual Reports
- Employee Communications
