MSC Industrial Supply
In a world where lower prices define the debate, the only winning strategy is to change the conversation.
Driving long-term relationships over short-term transactions
A direct marketer of industrial metalworking, maintenance and repair supplies, MSC was under increasing pressure from large competitors; word of mouth and repeat business were no longer enough to succeed. To build and promote the MSC brand, we distilled the advantages of the company’s know-how and excellent distribution network into a series of marketing campaigns, both off- and online. The campaigns featured customers who, by using the right tools, were able to save money, increase productivity and improve the bottom line.
Key Deliverables
- Demand generation
- Integrated marketing
- Sales enablement tools
- Collateral design and architecture
- Internal brand alignment
- Event and trade-show design
- Corporate signage and wayfinding
- Workplace branding and experience design
SERVICES
- Brand Development
- Marketing & Sales Enablement
- Branded Environments
