MSC Industrial Supply

In a world where lower prices define the debate, the only winning strategy is to change the conversation.


Driving long-term relationships over short-term transactions

A direct marketer of industrial metalworking, maintenance and repair supplies, MSC was under increasing pressure from large competitors; word of mouth and repeat business were no longer enough to succeed. To build and promote the MSC brand, we distilled the advantages of the company’s know-how and excellent distribution network into a series of marketing campaigns, both off- and online. The campaigns featured customers who, by using the right tools, were able to save money, increase productivity and improve the bottom line.


  • Brand Development
  • Marketing & Sales Enablement
  • Branded Environments