How do you gain share when the field is crowded with so many competitors? One way is to reinvent the reseller universe — and revolutionize the category.
In a field dominated by telecom giants, Sprint’s wholesale division, which markets through resellers, needed to level the playing field — first, by differentiating the brand and, second, by extending its marketing reach. Working closely with the client, we created a new marketing platform, SprintEdge, and a new class of partner, a kind of “super reseller,” for key verticals such as technology and healthcare. On the creative side, we backed this up with a new identity and brand story, as well as sales enablement tools for expressing the value proposition in every conceivable situation and venue.