Wüd Furniture Design
In a market where high-end home furnishings tend to have an exotic, international flair, how can a homegrown Brooklyn brand bring accessible elegance to the table?
Celebrating precision, elegance and longevity in every handmade piece
With a track record of great one-off woodworking, Wüd Furniture Design came to us to help them take their brand story and visual identity to the next level. Inspired by modernist ideals and aesthetics with a Zen twist, the new tagline, “Live with it,” captured the ideas of accessible elegance and precision craftsmanship that drove this rebranding effort. To launch the new brand, we also developed a set of sales enablement tools, a marketing website and the experience design of the company’s trade-show booth at the International Contemporary Furniture Fair in New York.
Key Deliverables
- Brand strategy and core messages
- Logo and visual identity system
- Collateral design and architecture
- Event and trade-show design
SERVICES
- Brand Development
- Marketing & Sales Enablement
- Branded Environments
