Recognizing breakthrough creative across international borders
In August 2019, Sequel Creative Director David Phan had the honor of acting as a judge at MerComm Inc.’s ARC Awards. Dubbed the “Academy Awards of annual reports” by the financial media, the ARC Awards is the world’s largest international competition honoring excellence in annual reports and corporate communications.
“In times […]
Reenvisioning the digital brand experience for a financial icon
Founded in 1982 as an equity research firm, Baron Funds built its reputation on delivering growth equity investment solutions scaled to the long-term investor. Over the years, the business evolved to serve the needs of advisors, institutions and individual clients.
At the time of our engagement, the firm had two separate […]
Reflecting compassion and care through a new brand
The goal of Proud Moments, a behavioral health agency that uses applied behavior analysis (ABA) therapy, is to help children diagnosed on the autism spectrum thrive. So, when they engaged Sequel to refresh their branding and update their website, we made it our goal to create a brand that reflected the hope, optimism and positivity that Proud Moments is all about […]
A moment for all of us to be proud!
Our collaborative vision for a new digital presence and video storytelling for one of Sequel’s most purpose-driven clients, Proud Moments, was honored by the internationally recognized MarCom Awards. Proud Moments provides best-in-class therapy and clinical services for children and families with autism. With over 40 locations as well as on-site clinical […]
All in! Engaged employees are essential to growth.
Companies often like to say that people are their “most important asset” — after all, how many times have you read that phrase in an annual report? The problem is, not all companies behave as if they really mean it. In this particular economic climate, that could be their loss. While it […]
Brand loyalty: Where do you stand?
Thriving in the new economy demands building and preserving brand loyalty. But how, really, does your brand measure up — with customers, investors, employees and others? Understanding where you stand now is essential to knowing what to do next, and to evaluating your progress as you build your enterprise and increase the […]
For those who call it just “look-and-feel” — think again. Think VIBE.
Merriam and Webster agree that the word “vibe” means a feeling or spirit that someone or something gives you.
The Urban Dictionary echoes that, adding, “a distinctive emotional atmosphere.” So when a project manager at a large global brand consultancy handed out a project status sheet with lots of narrow columns and […]
Hidden opportunity: Use every project to build your brand.
Business leaders have always raised an eyebrow when it comes to the ROI of enterprise-wide branding programs. These programs are multiyear, multi-million-dollar expenditures that look and feel great, but are not seen as contributing to short-term capture of new revenue / market share or short-term business results.
In light of current economic doldrums, marketers […]
MSC Industrial and Sequel create a new branded corporate campus experience.
MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.
The new multi-use, six-story facility houses more than 750 employees (associates) […]
Mumbling louder is not a branding strategy.
As we’re all aware, the digital age has given us the ability to reach an enormous audience quickly and more frequently. Through RSS feeds, Twitter and the older standbys of email and websites, a world’s worth of consumers has become a viable, and fairly instantaneous, target.
But, while these digital devices […]
