BAIM Institute for Clinical Research

Overview Look to your origin story and make it new again. The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values […]

SAP

Overview Balancing global brand standards with the need for adaptability in light of marketplace changes and opportunities Having compiled an unparalleled technology portfolio through acquisition and organic development, this global enterprise giant sought to clarify the role of its masterbrand, while at the same time giving space to its acquired “power brands” and advancing its […]

SAP SuccessFactors

Overview How do you celebrate a brand’s distinctive energy while tapping into the power of an established global brand? Following a key acquisition, SAP sought our help in positioning SAP SuccessFactors for greater success in their growing portfolio. We developed a new brand positioning and narrative that integrated the strengths of both brands, as well […]

Choreo Advisors

An ace team of registered investment advisors was ready to step out on its own, creating a CPA-aligned, wealth advisory and estate planning firm dedicated to orchestrating all aspects of the client’s financial life.