Otis Elevator Company

Overview Articulating a new story at a critical turning point Having entered a new era with its recent spin-off from United Technologies, Otis invited Sequel to develop its inaugural annual report. Our goal was to craft a story commensurate with Otis’ legacy, reflect the ambition of its strategy, celebrate its enduring strengths and communicate the […]

Blue Owl Capital

Overview Setting the stage to make an impact As a leading asset manager that is redefining alternatives, the newly formed firm needed to enter the sustainability reporting space with a level of confidence commensurate with its burgeoning reputation. To that end, they partnered with Sequel to craft an integrated narrative and compelling design approach that […]

Stonepeak Infrastructure Partners

Overview Bringing culture and ethos to E, S, and G A leader in the infrastructure private equity space, Stonepeak was seeking to build marketplace awareness and brand image in the infrastructure equity investment space. In early discovery sessions, it became clear that the opportunity was based on the notion that at Stonepeak, ESG is not […]

Pitney Bowes

Helping a mailing and shipping giant embrace digital

Apollo Global Management

Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]