MRO

Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]

Rockaway Brewing Company

Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with Overview Leveraging local color and the heritage of an urban oasis As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name […]

Otis Elevator Company

Overview Articulating a new story at a critical turning point Having entered a new era with its recent spin-off from United Technologies, Otis invited Sequel to develop its inaugural annual report. Our goal was to craft a story commensurate with Otis’ legacy, reflect the ambition of its strategy, celebrate its enduring strengths and communicate the […]

Stonepeak Infrastructure Partners

Overview Bringing culture and ethos to E, S, and G A leader in the infrastructure private equity space, Stonepeak was seeking to build marketplace awareness and brand image in the infrastructure equity investment space. In early discovery sessions, it became clear that the opportunity was based on the notion that at Stonepeak, ESG is not […]

Pitney Bowes

Helping a mailing and shipping giant embrace digital

Apollo Global Management

Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]

Quiet Platforms

Overview Coming off a strategic merger that opened new avenues of growth over a now robust and expanding national footprint, Quiet Logistics needed a new brand, new messaging, new website and new ways of extending its reach into its chosen markets. And they needed all of it fast. We delved into the character and possibilities […]

MidCap Financial

Overview Elevating the brand, creating a compelling digital presence and establishing a go-to-market starter kit MidCap provides a range of debt solutions — helping its clients access the capital they need to advance their strategies and finance growth. Sequel’s charge was to create more professional and cohesive branding, plus an initial set of marketing touchpoints […]

RISE

Overview Creating a destination for both young and old RISE (Rockaway Initiative for Sustainability & Equity), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of […]

McGraw Hill

Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]