Brand loyalty: Where do you stand?
Thriving in the new economy demands building and preserving brand loyalty. But how, really, does your brand measure up — with customers, investors, employees and others? Understanding where you stand now is essential to knowing what to do next, and to evaluating your progress as you build your enterprise and increase the […]
For those who call it just “look-and-feel” — think again. Think VIBE.
Merriam and Webster agree that the word “vibe” means a feeling or spirit that someone or something gives you.
The Urban Dictionary echoes that, adding, “a distinctive emotional atmosphere.” So when a project manager at a large global brand consultancy handed out a project status sheet with lots of narrow columns and […]
Hidden opportunity: Use every project to build your brand.
Business leaders have always raised an eyebrow when it comes to the ROI of enterprise-wide branding programs. These programs are multiyear, multi-million-dollar expenditures that look and feel great, but are not seen as contributing to short-term capture of new revenue / market share or short-term business results.
In light of current economic doldrums, marketers […]
MSC Industrial and Sequel create a new branded corporate campus experience.
MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.
The new multi-use, six-story facility houses more than 750 employees (associates) […]
Mumbling louder is not a branding strategy.
As we’re all aware, the digital age has given us the ability to reach an enormous audience quickly and more frequently. Through RSS feeds, Twitter and the older standbys of email and websites, a world’s worth of consumers has become a viable, and fairly instantaneous, target.
But, while these digital devices […]
Reenvisioning the digital brand experience for a financial icon
Founded in 1982 as an equity research firm, Baron Funds built its reputation on delivering growth equity investment solutions scaled to the long-term investor. Over the years, the business evolved to serve the needs of advisors, institutions and individual clients.
At the time of our engagement, the firm had two separate […]
Recognizing breakthrough creative across international borders
In August 2019, Sequel Creative Director David Phan had the honor of acting as a judge at MerComm Inc.’s ARC Awards. Dubbed the “Academy Awards of annual reports” by the financial media, the ARC Awards is the world’s largest international competition honoring excellence in annual reports and corporate communications.
“In times […]
Reinvented careers site attracts fresh talent to a centuries-old global bank.
Founded in 1856, Credit Suisse has grown into a global private and investment banking behemoth with operations in more than 50 countries and 48,200 employees from more than 150 different nations.
But their online efforts to recruit new talent — essential to the bank’s ongoing evolution and success — were hampered […]
Rockaway Brewing Company identity & packaging wins at international creative competition.
As a mainstay in the celebration and curation of world-class design and creativity, Graphis has chosen Sequel as an award-winner for its brand development and design program for the local craft brewery aptly named Rockaway Brewing Company. We’re super excited that a start-up brand and identity that we all love […]
Sequel partners with HELP/PSI to reactivate its brand and digital presence.
New York, NY — Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.
Serving more than 13,000 individuals and families through their 13 locations, HELP/PSI targets underserved communities throughout the Bronx, Brooklyn, Manhattan and Queens. As […]
