Private Equity Solutions

We transform portfolio companies into high-performance brands from growth to exit.

We Uncover Your One True Thing

Private Equity Solutions helps Private Equity firms and Portfolio Company leadership develop a message that captures a singular truth for growing the business. By uncovering what sets the company and culture apart, we define the space it can own. Then we telegraph the tailored message that matters to investors, add-on prospects, customers and internal teams.

  • Largest healthcare merger ever

    Developed go-to-market story that merged two entities together in the claims, cost, payments space to become an industry leader

    $6B industry leader

  • Crafted CEO vision through brand and digital presence to transform a regional alternative custody firm to a recognized leader.

    12x in 4 years

  • Re-positioned and re-envisioned a regional financial services firm to acquire strategic add-ons and become a national franchise.

    10x in 3 years

We work with leading Private Equity and Portfolio Companies

“Sequel built a narrative and identity that became critical in telling our story, our mission and purpose for customers, investors and employees. A rebrand of this size, scope and quality is tough to do. Sequel was the right partner for us!”
Julie Knight, Chief Marketing Officer, Unit4 Technologies

Our Work Drives Outcomes


We helped Apollo build reputational capital by creating a more sophisticated brand identity and employing smart digital strategies that showcased the breadth of the firm’s investment performance while humanizing the firm.

How We Delivered

ESG communications, employer branding program, brand influence and impact scorecard, strategy/design/UX for the corporate website and portfolio company portal


By developing a differentiating brand promise, online presence and compelling go-to-market strategy that disrupted the industry, we harnessed the power of Altasciences’ multiple brands to position it for future add-ons and expansion.

How We Delivered

Customer research, brand strategy, visual identity, content strategy, website design and development


We scaled regional player Hanson McClain Advisors into a national brand through the creation of Allworth Financial — a new brand concept that conveyed the simple idea that clients are central to all they do, and that their services are designed to meet clients’ financial, lifestyle and wellness needs. Allworth was sold for 10x the original investment in October 2020.

How We Delivered

Brand strategy, brand name, acquisition strategy, visual identity


We collaborated with the BidSync product team to transform a basic web tool into a go-to business resource, ultimately increasing market share in the e-procurement category. Through the development of a more task-driven desktop and mobile experience, we gave the BidSync team strategic product direction and focus for the way forward.

How We Delivered

User research, customer journey map, feature roadmap, brand activation plan

Millenium Trust Company

Working closely with the executive team and the CEO, we shaped a new story for the leadership team to help engage employees and forge stronger customer relationships through the re-envisioning of the company’s digital and brand presence. Millennium Trust was sold at 11x its original investment value in January 2019.

How We Delivered

Corporate vision and values, brand strategy, visual identity, website design and development, employee brand training, tradeshow design


Unit4 engaged us to help them take the next step from a regional ERP provider to a global cloud enterprise solutions player. We did so by establishing the right brand narrative, simplifying their product portfolio and reimagining their brand identity to bring their story to life. They were sold in March 2021 for more than $2 billion.

How We Delivered

Brand strategy, visual identity, product naming, sales enablement tools, website design and development, employee brand training, tradeshow design

Portfolio Companies

Health Sciences, Financial Services and Technology