Private Equity Solutions

Elevating brands to drive enterprise value.

Our Approach

We bring the discipline of brand development to the pace of private equity.

Our Private Equity Solutions align strategic brand development expertise with value-creation plans — helping portfolio companies reposition quickly, stand out in crowded markets, and scale with confidence.

From pre-deal brand diligence to post-close integration and growth acceleration, we provide a framework for brand performance: defining what makes a company distinct, connecting that truth to business goals, and delivering the clarity that attracts investors, customers, and talent.

$6B Healthtech industry leader

Developed go-to-market story that merged two entities in the claims-cost-payments space to become an industry leader.

12x in 4 years

Crafted CEO vision through brand and digital presence to transform a regional alternative custody firm into an industry leader.

10x in 3 years

Repositioned and reenvisioned a regional financial services firm to acquire strategic add-ons and become a national franchise.

We work with leading private equity firms and portfolio companies

Select private equity firms

Select portfolio companies

We work with leading private equity and portfolio companies

Select private equity companies

Select portfolio companies

Sequel built a narrative and identity that became critical in telling our story, our mission and purpose for customers, investors and employees. A rebrand of this size, scope and quality is tough to do. Sequel was the right partner for us!”

Julie Knight, Chief Marketing Officer, Unit 4 Technologies

Sequel not only created a brand that reflects an authentic sense of hope and optimism, they were instrumental in bringing our strategic marketing and digital efforts into a new era.”

Abby Kushner, Former Executive Vice President, Marketing and Communications, Proud Moments ABA

Private Equity Case Studies

We turn brands into growth engines.

CW Advisors

Overview Identifying differentiated value and bringing it to life in a crowded marketplace Since 2009, Congress Wealth Management, a Boston-based independent registered investment advisor, has been providing wealth solutions to individuals, families, foundations, and endowments. To underscore its evolution into a full-service wealth management and financial planning advisor, the firm needed a refined name and […]

Resonant Clinical Solutions

Overview How do you turn existing lines of business into a differentiated and ownable brand? Audax Private Equity acquired and rebranded the clinical service business of Avantor Inc. as Resonant Clinical Solutions. Resonant is comprised of three long-standing brands — EPL Archives, MESM, and Therapak — each with deep roots in clinical trials services. Sequel […]

Belmont Medical Technologies

Delivering a customer-first digital experience.

Unit4 Technologies

How do you help a regional ERP software provider become a global player.

News & Insights

Insight

Private Equity Is Not So Private Anymore

Ever since it first came into prominence in the 1940s, the private equity industry has undergone significant transformation. Industries like healthcare, tech and infrastructure have experienced staggering amounts of development, growing the private equity industry’s AUM by over US $6 trillion in the past two decades alone [...]
News

Ready to Soar

News John Nishimoto Launching a bold brand for a new era in space Today marks the exciting launch of the new SES — a multi-orbit European satellite connectivity provider and pioneer of space-enabled communications. Earlier this year, SES acquired Intelsat, an international satellite company with a range of integrated terrestrial and space solutions. Under the […]
Insight

Reflecting compassion and care through a new brand

The goal of Proud Moments, a behavioral health agency that uses applied behavior analysis (ABA) therapy, is to help children diagnosed on the autism spectrum thrive. So, when they engaged Sequel to refresh their branding and update their website, we made it our goal to create a brand that reflected the hope, optimism and positivity that Proud Moments is all about [...]

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What We Do