CW Advisors
Overview Identifying differentiated value and bringing it to life in a crowded marketplace Since 2009, Congress Wealth Management, a Boston-based independent registered investment advisor, has been providing wealth solutions to individuals, families, foundations, and endowments. To underscore its evolution into a full-service wealth management and financial planning advisor, the firm needed a refined name and […]
AMG
Overview Creating a distinct brand platform and digital presence to highlight a unique approach to partnership For three decades, AMG has partnered with leading independent investment firms globally, building an unmatched track record of success. Recognizing an opportunity to redefine its market position, AMG sought to refocus the brand on its distinct partnership approach. We […]
MRO
Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]
Rockaway Brewing Company
Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with Overview Leveraging local color and the heritage of an urban oasis As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name […]
Otis Elevator Company
Overview Articulating a new story at a critical turning point Having entered a new era with its recent spin-off from United Technologies, Otis invited Sequel to develop its inaugural annual report. Our goal was to craft a story commensurate with Otis’ legacy, reflect the ambition of its strategy, celebrate its enduring strengths and communicate the […]
Stonepeak Infrastructure Partners
Overview Bringing culture and ethos to E, S, and G A leader in the infrastructure private equity space, Stonepeak was seeking to build marketplace awareness and brand image in the infrastructure equity investment space. In early discovery sessions, it became clear that the opportunity was based on the notion that at Stonepeak, ESG is not […]
Pitney Bowes
Helping a mailing and shipping giant embrace digital
Apollo Global Management
Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]
Quiet Platforms
Overview Coming off a strategic merger that opened new avenues of growth over a now robust and expanding national footprint, Quiet Logistics needed a new brand, new messaging, new website and new ways of extending its reach into its chosen markets. And they needed all of it fast. We delved into the character and possibilities […]
MidCap Financial
Overview Elevating the brand, creating a compelling digital presence and establishing a go-to-market starter kit MidCap provides a range of debt solutions — helping its clients access the capital they need to advance their strategies and finance growth. Sequel’s charge was to create more professional and cohesive branding, plus an initial set of marketing touchpoints […]
