SES Internal Brand Alignment

Overview Creating a new employee culture that offers space to make a difference As an important part of a larger rebranding effort, the multi-orbit satellite provider SES acquired Intelsat — combining the companies’ integrated terrestrial and space solutions to connect 99% of the world’s population. With two legacy brands coming together, SES faced inevitable obstacles […]

SES

https://sequelstudio.com/wp-content/uploads/2025/09/08-Outro-Logo-Purple-loop-hb.mp4 Overview Going beyond satellite comms to define a new space With over one-hundred years of combined expertise in global satellite communications, SES — following its acquisition of Intelsat — now stands as the world’s largest satellite provider. Building on the strengths of both legacy brands, we created a bold new VIBE (Visual Identity Brand […]

Pyramid Labs

Overview Pyramid Labs provides pharma and biotech partners with end-to-end support — from formulation and development, to clinical supply and commercial production. Sequel created a new strategic framework, visual identity, and logo that brought a modern edge to Pyramid’s legacy of expertise. The refreshed identity elevates the company’s partnership-first and science-oriented spirit, and the redesigned […]

Brightpoint Health

Overview Bringing new relevance, meaning, and energy to a long-standing healthcare brand This New York City-based healthcare nonprofit faced a fundamental disconnect; its brand lacked the heart of service and warmth that made its people — and purpose — unique in the medical management space. Seeking to better reflect their internal culture and patient-centered mission, […]

MRO

Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]

Pitney Bowes

Helping a mailing and shipping giant embrace digital

Apollo Global Management

Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]

MidCap Financial

Overview Elevating the brand, creating a compelling digital presence and establishing a go-to-market starter kit MidCap provides a range of debt solutions — helping its clients access the capital they need to advance their strategies and finance growth. Sequel’s charge was to create more professional and cohesive branding, plus an initial set of marketing touchpoints […]

RISE

Overview Creating a destination for both young and old RISE (Rockaway Initiative for Sustainability & Equity), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of […]

McGraw Hill

Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]