MRO
Overview Building on long-standing relationships with providers, payers and business partners, MRO (Medical Records Online) added advanced technology and automation capabilities to streamline the way data is accessed and shared with customers and requestors across the value chain. By aggregating and harmonizing data sets across disparate systems and locations through this new technology platform, MRO […]
Rockaway Brewing Company
Creating a brand for the food and beverage category has unique challenges — like creating a brand you want to have a beer with Overview Leveraging local color and the heritage of an urban oasis As the first craft brewery in the borough of Queens, Rockaway Brewing Company had two challenges: first, devising a name […]
Quiet Platforms
Overview Coming off a strategic merger that opened new avenues of growth over a now robust and expanding national footprint, Quiet Logistics needed a new brand, new messaging, new website and new ways of extending its reach into its chosen markets. And they needed all of it fast. We delved into the character and possibilities […]
MidCap Financial
Overview Elevating the brand, creating a compelling digital presence and establishing a go-to-market starter kit MidCap provides a range of debt solutions — helping its clients access the capital they need to advance their strategies and finance growth. Sequel’s charge was to create more professional and cohesive branding, plus an initial set of marketing touchpoints […]
McGraw Hill
Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]
Investors Bank
Overview Helping the number one community bank in New Jersey to build on its own success Investors Bank has grown tremendously over the past decade, from a $10 billion community bank into a $25 billion regional powerhouse, propelled by a reputation for building great relationships with its customers. To spur further growth, appeal to new […]
Unit4 Technologies
How do you help a regional ERP software provider become a global player.
Delos Cloud
Overview Bringing renowned global brands together to create a new sovereign cloud enterprise Global technology players SAP and Arvato Systems, among others, brought their knowledge and expertise together to forge a new German partnership that offers a sovereign cloud infrastructure for the German public. As a secure realm for federal and local German public authorities, […]
BAIM Institute for Clinical Research
Overview Look to your origin story and make it new again. The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values […]
SAP
Overview Balancing global brand standards with the need for adaptability in light of marketplace changes and opportunities Having compiled an unparalleled technology portfolio through acquisition and organic development, this global enterprise giant sought to clarify the role of its masterbrand, while at the same time giving space to its acquired “power brands” and advancing its […]
