SES Internal Brand Alignment

Overview Creating a new employee culture that offers space to make a difference As an important part of a larger rebranding effort, the multi-orbit satellite provider SES acquired Intelsat — combining the companies’ integrated terrestrial and space solutions to connect 99% of the world’s population. With two legacy brands coming together, SES faced inevitable obstacles […]

CW Advisors

Overview Identifying differentiated value and bringing it to life in a crowded marketplace Since 2009, Congress Wealth Management, a Boston-based independent registered investment advisor, has been providing wealth solutions to individuals, families, foundations, and endowments. To underscore its evolution into a full-service wealth management and financial planning advisor, the firm needed a refined name and […]

Brightpoint Health

Overview Bringing new relevance, meaning, and energy to a long-standing healthcare brand This New York City-based healthcare nonprofit faced a fundamental disconnect; its brand lacked the heart of service and warmth that made its people — and purpose — unique in the medical management space. Seeking to better reflect their internal culture and patient-centered mission, […]

Pitney Bowes

Helping a mailing and shipping giant embrace digital

Apollo Global Management

Overview Creating a more sophisticated brand image and employing digital strategies to showcase investment performance As a well-established private equity firm, Apollo was looking to gain wider recognition of its business strategy and the depth of its bench. Among other work, this manifested in the creation of brand guidelines, an employee brand platform, a portfolio […]

McGraw Hill

Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]

Investors Bank

Overview Helping the number one community bank in New Jersey to build on its own success Investors Bank has grown tremendously over the past decade, from a $10 billion community bank into a $25 billion regional powerhouse, propelled by a reputation for building great relationships with its customers. To spur further growth, appeal to new […]

Unit4 Technologies

How do you help a regional ERP software provider become a global player.

Credit Suisse

How do you consolidate over 60 disparate sites into one global career portal?

BAIM Institute for Clinical Research

Overview Look to your origin story and make it new again. The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values […]