RISE

Overview Creating a destination for both young and old RISE (Rockaway Initiative for Sustainability & Equity), a cultural and community center in the heart of New York’s Rockaways, had to build a clear and compelling brand from scratch — and they asked us to help. Working with the Rockaway Waterfront Alliance, we addressed the fundamentals of […]

McGraw Hill

Overview How do you reinvigorate an established brand to be more digitally relevant? In the face of an “education-as-a-service” marketplace, this established brand with a legacy in quality print-based educational materials needed to refresh its reputation of passion and care for the learning sciences with a more contemporary visual and verbal voice. We redefined the […]

American Regent

Overview Bringing a new sense of agility and dynamism to a generic pharmaceuticals legacy Formerly Luitpold Pharmaceuticals, the generic pharmaceuticals and injectables manufacturer American Regent tasked us with reenergizing what was a behind-the-scenes brand. With an understanding of the company culture of care for both their customers and production quality, we created a new brand […]

First Eagle Investments

Overview Refreshing the brand and digital presence to differentiate the long-established firm in a crowded marketplace First Eagle Investments manages ~$110 billion in assets on behalf of institutional and individual clients. Collaborating with strategy, business and marketing stakeholders across the firm, we defined what differentiates First Eagle — the ability to “See the Unseen” to […]

Investors Bank

Overview Helping the number one community bank in New Jersey to build on its own success Investors Bank has grown tremendously over the past decade, from a $10 billion community bank into a $25 billion regional powerhouse, propelled by a reputation for building great relationships with its customers. To spur further growth, appeal to new […]

Proud Moments

Building meaningful outcomes through care, compassion and expertise Overview Enhancing brand impact and leveraging the latest technologies to attract parents and recruit clinicians Proud Moments provides best-in-class therapy and clinical services for children on the autism spectrum. Their mission is to foster new skills and help children thrive. With a goal to elevate engagement, Sequel […]

Unit4 Technologies

How do you help a regional ERP software provider become a global player.

Credit Suisse

How do you consolidate over 60 disparate sites into one global career portal?

RedCard

Overview How can mobile technology simplify the communication complexities around managing healthcare? As RedCard looked to develop a mobile app that would simplify healthcare communications between payers, providers and members, our role in this relationship engaged the full breadth of what Sequel does: user experience and interface design, technology engineering through brand strategy, naming, visual […]

Zelis

Bringing two brands together to redefine the healthcare payments space Overview How do you bring two distinct companies together under a single, game-changing brand? In anticipation of an imminent merger, Zelis and RedCard needed to leverage their unique strengths into a singular brand as they worked to create a better way to price, pay and […]