First Eagle Investments

Overview Refreshing the brand and digital presence to differentiate the long-established firm in a crowded marketplace First Eagle Investments manages ~$110 billion in assets on behalf of institutional and individual clients. Collaborating with strategy, business and marketing stakeholders across the firm, we defined what differentiates First Eagle — the ability to “See the Unseen” to […]

Investors Bank

Overview Helping the number one community bank in New Jersey to build on its own success Investors Bank has grown tremendously over the past decade, from a $10 billion community bank into a $25 billion regional powerhouse, propelled by a reputation for building great relationships with its customers. To spur further growth, appeal to new […]

Proud Moments

Building meaningful outcomes through care, compassion and expertise Overview Enhancing brand impact and leveraging the latest technologies to attract parents and recruit clinicians Proud Moments provides best-in-class therapy and clinical services for children on the autism spectrum. Their mission is to foster new skills and help children thrive. With a goal to elevate engagement, Sequel […]

Unit4 Technologies

How do you help a regional ERP software provider become a global player.

Delos Cloud

Overview Bringing renowned global brands together to create a new sovereign cloud enterprise Global technology players ​​SAP and Arvato Systems, among others, brought their knowledge and expertise together to forge a new German partnership that offers a sovereign cloud infrastructure for the German public. As a secure realm for federal and local German public authorities, […]

RedCard

Overview How can mobile technology simplify the communication complexities around managing healthcare? As RedCard looked to develop a mobile app that would simplify healthcare communications between payers, providers and members, our role in this relationship engaged the full breadth of what Sequel does: user experience and interface design, technology engineering through brand strategy, naming, visual […]

Zelis

Bringing two brands together to redefine the healthcare payments space Overview How do you bring two distinct companies together under a single, game-changing brand? In anticipation of an imminent merger, Zelis and RedCard needed to leverage their unique strengths into a singular brand as they worked to create a better way to price, pay and […]

BAIM Institute for Clinical Research

Overview Look to your origin story and make it new again. The Harvard Clinical Research Institute (HCRI) needed to grow beyond Harvard’s sphere to attract more diverse faculty and a broader sponsor list. Sequel led the team to focus on one of the institute’s founders, Dr. Donald Baim, to honor and reinforce all the values […]

SAP

Overview Balancing global brand standards with the need for adaptability in light of marketplace changes and opportunities Having compiled an unparalleled technology portfolio through acquisition and organic development, this global enterprise giant sought to clarify the role of its masterbrand, while at the same time giving space to its acquired “power brands” and advancing its […]

SAP SuccessFactors

Overview How do you celebrate a brand’s distinctive energy while tapping into the power of an established global brand? Following a key acquisition, SAP sought our help in positioning SAP SuccessFactors for greater success in their growing portfolio. We developed a new brand positioning and narrative that integrated the strengths of both brands, as well […]