Sequel helps clients activate their brands through strategy, design and technology, all in the service of achieving business-wide objectives.
Every great brand has a defining narrative — a story that embraces the brand promise, expresses differentiating value and resonates with customers, partners, employees, shareholders and other stakeholders alike.
We help brands move forward by addressing the issues that are holding them back — looking at themselves from the outside in, finding disconnects and hidden opportunities and arriving at solutions based on clear audience insights.
Outcomes are better when we work together and work in partnership with our clients, taking the time to learn their businesses, leveraging their expertise and making their thoughts, perspectives and objectives an integral part of our process.
We believe candor is critical to long-lasting client relationships — being straightforward about what we think (even if it’s not what clients want to hear) and striving to do what’s right for the brand (rather than just what’s in the brief).
Every enterprise is challenged with digital transformation — whether it be innovating mobile technologies to enhance the customer experience or prototyping employee engagement tools to increase internal knowledge for sales enablement
We firmly believe that our efforts can change business and culture for the better, that what we do makes a serious difference to our clients and to the customers they serve.
Building brands that activate business strategy, win customers and build loyalty — that express a differentiating promise in ways that are clear and authentic.
Brand strategy and core messages
Brand architecture
Editorial voice
Logo and visual identity systems
Brand guidelines and training
Helping companies thrive and grow in the digital space, determining the right role for digital media in the life cycle of their brand.
Digital strategy
User research and experience
Product strategy
Product design and development
Content strategy
Site design and development
Application design
Empowering the people most responsible for driving top-line growth — in the pitch, at the point of sale and throughout the arc of the customer experience.
Demand generation
Integrated marketing
Sales enablement tools
Collateral design and architecture
Internal brand alignment
Designing the spaces where brands live and breathe in the physical world.
Event and trade show design
Digital installations
Corporate signage and wayfinding
Workplace branding and experience design
Creating names (the essential “tab” of the brand) for companies, initiatives and products, focusing the function and emotion of the brand in a single, memorable verbal expression.
Research
Name development
Naming construct and architecture
Planning and migration
Launch messaging and rollout
Finding fresh and compelling ways to bring stakeholders up to speed — whether on progress toward business imperatives and the brand promise or on strategies that are likely to define what comes next.
Narrative strategy
Design strategy
Online and offline design and editorial execution