New York, NY, December 22, 2017 — Building on its longstanding reputation of partnering with clients to connect their brand story to better business outcomes, Sequel announces that it is joining forces with Nexops, Inc., a web and mobile development firm co-founded by MIT engineering alumni in 2005, to create a new specialized practice area, branded Sequel Labs. It combines Sequel Studio’s strategic, UX and creative front-end expertise with a highly experienced in-house technology development team.

“Sequel Labs is about more than simply providing our clients with access to an amazing engineering team for our marketing sites and digital campaigns,” said Wendy Blattner, partner at Sequel. “Not only can we now prototype and build strategic knowledge sharing and sales enablement tools, but we can also develop next-generation products and digital experiences.”

Sequel Labs is led by Joseph Kim, CEO and co-founder of Nexops, a serial entrepreneur with 20 years of experience developing technology solutions. He is supported by a dedicated team of a dozen software engineers, data scientists and product strategists. “Part technology innovation lab, part proof-of-concept developer, we see Sequel Labs as an agile, collaborative partner to our client’s marketing, technical and corporate innovation teams,” said Mr. Kim. “We design and prototype custom web and mobile solutions that address our clients’ unique challenges, from streamlining workflows with smart automation to generating actionable insights from big data via machine learning.”

Sequel Labs’ business solutions-focused approach bridges new technology tools and cloud services to product sales and market opportunities, helping clients with:

• Enterprise knowledge management systems and digital workspaces
  empowering employees to collaborate and perform better, leveraging AI-driven platforms to create powerful, customized analytic tools that can deliver valuable insights to decision makers on any device they use.
• Sales enablement and brand management tools
  that support existing business processes, such as dynamic, visually-rich, mobile-optimized sales tools and interactive, actionable brand guidelines.
• Digital product solutions and rapid prototyping
  acting as an extension of a client’s technology team to co-develop and iteratively prototype product ideas and use cases that can support corporate innovation strategies.

The creative technologists of Sequel Labs work seamlessly with Sequel visual design, content and UX teams to deliver truly integrated product branding and marketing of new technologies and platforms to our clients.

For more information on what Sequel Labs can do, please contact Joseph Kim at 212.660.7872.

Sequel Labs
Sequel Labs is a creative technology practice that designs, prototypes and develops new digital enterprise products and solutions. From knowledge management systems and new digital workspaces to sales enablement and competitive intelligence tools, Sequel Labs works closely with enterprise development, sales and marketing teams to co-develop next-generation tools that support strategic business, technical and brand objectives.

Sequel Studio
Sequel activates brands to ignite business growth through strategy, content and design. For over 20 years, Sequel has partnered with some of the world’s most recognized brands, in addition to start-ups and nonprofits, each at a critical turning point. Whether it’s introducing a new capability or product, responding to a shift in the marketplace, or connecting with a new audience, our core services in brand design and development, digital and content strategy, help business and marketing leaders harness their brand narrative into a compelling and valuable business asset.