News & Views

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Visualize your Value Proposition

John Nishimoto

Think of it as the ultimate glyph or infographic that tells the story of why you. Human beings have been doing this for millennia, with sacred marks, runes, badges, insignia, ideograms, totem poles … any way of inscribing not just identity but function upon the world. In other words, it says visually here is what we stand for and deliver.

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Sequel Spotlight

A brief conversation with Joseph Kim, head of Sequel Labs

Every organization needs to innovate. The question is how? Do you hire your own data scientist or AI maven, and give them what kind of support? Invest in or commandeer a promising startup? Do you create a group in the middle of a storied innovation hub, give them free rein and a wish list, and see what happens? Do you spin a web of collaborators with startups and academics and hope your needs and creative epiphanies align?

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Develop your brand narrative in PowerPoint? Never. Until it really works.

John Nishimoto

Steve Jobs hated it. Marketers and business executives want to leave it behind. Savvy salespeople might cherry-pick a page or two but abandon the deck. And designers run for the hills. The haters of PowerPoint see it as a presentation crutch or, at the very, least why your meetings always run over, otherwise known as “death by PPT.”

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CSR? ESG? GRI?
What people really want is your POV.

John Nishimoto

Creating a content platform that does more than report on your impact

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Views

For those who call it just “look-and-feel” — think again. Think VIBE.

John Nishimoto

Merriam and Webster agree that the word “vibe” means a feeling or spirit that someone or something gives you.

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From the Many, One: The Path To Integrated Reporting

Steve Mignogna

These days, most annual reports are little more than a letter from the CEO and a page or two of highlights wrapped around the 10-K. No context to help explain good or bad performance, no details or proof points about long-term vision, and certainly no effort to help an average shareholder understand the management discussion and analysis (MD&A) section.

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