But their online efforts to recruit new talent — essential to the bank’s ongoing evolution and success — were hampered by an online presence that had grown as complex as the institution itself. More than 60 separate recruitment sites, tailored to specific regions and geographies, lived under the Credit Suisse umbrella, causing career-seekers to get lost in the labyrinth of a frustrating navigation structure.

Credit Suisse challenged Sequel to make it better — and make it fast, with a mandate to launch the reimagined site before the 2016 college recruiting season.

Our information architects got to work, reducing redundancies and complexities in the content, and consolidating them into a single, seamless digital experience designed to serve the client’s needs both globally and locally. Then Sequel led all design and photography efforts, including the creation of engaging infographics that let potential employees glean big-picture facts about the bank’s business and culture, all at a glance. In addition, our creative team visually aligned the offline recruiting vehicles to deliver a fully integrated campaign.

A bold image style focused on the individual strengths and personalities of current employees, putting a tangibly human face on an otherwise impersonal institution. Sequel directed and captured photos of Credit Suisse employees across the globe within a very tight time frame.

The resulting site, applauded widely within the client’s global recruitment community, makes it much easier for potential hires anywhere in the world to learn about the bank’s culture and opportunities, discover open positions that match their skills, and apply for specific jobs — all within one friendly, integrated and informative experience. For Credit Suisse, it achieves the business objective of dramatically simplifying the ceaseless, ever-evolving task of talent acquisition in a competitive and fast-paced financial recruitment environment.

Visit Credit Suisse Career Site

This groundbreaking effort connects teams and individuals to build a mobile app for adult literacy — and compete for the $7 Million Barbara Bush Foundation Adult Literacy XPRIZE. The launch will take place at a gala kickoff event on the evening of November 18th at The Cooper Union in New York City.

The winning solutions that come out of this global competition will help people overcome key barriers to learning by improving access, while increasing retention, and scaling to meet demand. The purpose of this XPRIZE is to empower low-literate adults living in the U.S. with the skills they need to improve their everyday lives.

Learn more about Cynk at the XPRIZE competition.

Learn more about Cynk at www.cynkup.com

Whether it’s meeting new customer prospects, discovering new business partners or finding the next employment opportunity, making the right connections is important for both attendees and the show organizers who are looking to increase attendance numbers. The reality is, networking at live events is typically fraught with getting into conversations with lots of nice people, not necessarily the right people.

In collaboration with technology developer Nexops and invention firm Segan LLC, Sequel developed and launched a new product called Cynk. Targeting event organizers, exhibitors and attendees, Cynk is an email-based, networking tool that helps event attendees make the right connections — that is, meet other people with similar interests and complementary goals. Joseph Kim, technology lead and President of Nexops adds: “Cynk was born out of the feeling I got every time I came back from a conference empty-handed. Now people can attend a show knowing they will meet the right people.”





In response to the “app overload” that users are bombarded with today, Cynk works off of any existing email software on your smartphone, desktop or tablet. This key design feature means there is no learning curve, downloading or training for attendees. Additionally, event organizers can continue to use their existing event apps and digital resources. Cynk works alongside any existing event tools already in use.

In addition to being part of the product development team, Sequel developed the brand and marketing tools to support the Cynk launch. From brand positioning, name development, visual identity and user experience design, and sales support tools, Sequel’s role as marketing and design lead drove the distinctive personality and simplicity that define the Cynk experience.

To learn more about Cynk, visit www.cynkup.com

This year Sequel was one of only a select number of agencies chosen from a vast pool of entries as having achieved excellence in visual and interaction design in the digital category. Specifically, Sequel’s digital design was one of ten award-winners honored in the Americas region.

“As over-used as it may sound, it was a complete and total team effort. From the client team through ours, great work only happens with great clients, period,” said Amanda Saulino, lead designer on the creative team.

To learn more about the 2014 Graphis award winners, click here.

Serving more than 13,000 individuals and families through their 13 locations, HELP/PSI targets underserved communities throughout The Bronx, Brooklyn, Manhattan, and Queens. As a nonprofit health services organization that initially focused on HIV, homelessness and addiction in the 1980s, HELP/PSI has grown over the years to offer full-service primary, behavioral and dental healthcare and support programs to those individuals that need these services most.

As the organization has grown in scale and services, its brand story and image need to evolve as well. Sequel participated in an agency search that involved more than 10 agencies in a multi-stage review process. Selected as the chosen partner to help guide the team on their rebranding journey, Sequel is collaborating with the HELP/PSI team to better understand the character and culture of their employees and their clients, as they help to advance the brand.

“From the get-go, the Sequel team demonstrated their passion, creativity and the ability to quickly pick up on the nature of what HELP/PSI does and how we help individuals access the care they need,” said Matthew Teter, Vice President, Development for HELP/PSI.

Sequel is working closely with the HELP/PSI team to shape a new brand story and visual and verbal identity as well as to develop launch campaigns, and print and digital communications tools, both, to bring to life all the emotional success stories that HELP/PSI clients, physicians, nurses and care managers have to tell.

“The amazing things that HELP/PSI is able to accomplish in bringing health and hope to New York’s hardest-to-reach individuals needs to be heard,” said John Nishimoto, principal of Sequel. “I know I speak for my partners and our creative teams when I say we are proud and extremely excited about our new role as strategic partner in guiding HELP/PSI on how best to tell this story in a meaningful way to new clients, communities and donors across the New York City area.”