News & Views

News

International ARC Awards honors the Bank of America Annual Report

October 14, 2013

For the third straight year, Sequel has worked in partnership with the Bank of America team to help shape the enterprise-wide story into a meaningful investor audience narrative. In 2012, as in past years, this story has also been designed to resonate with employees as well as customers as it continues to advance the bank’s brand transformation.

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News

MSC Industrial and Sequel create a new branded corporate campus experience

July 01, 2013

MSC Industrial Supply Co. (NYSE: MSM), the premier national distributor of maintenance, repair and operations (MRO) products and services, collaborated with Sequel to translate the MSC brand into a visitor experience for their new corporate campus in Davidson, North Carolina.

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News

Rockaway Brewing Company Identity & Packaging Wins at International Creative Competition

July 07, 2014

As a mainstay in the celebration and curation of world-class design and creativity, Graphis has chosen Sequel as an award winner for its brand development and design program for the local craft brewery aptly named Rockaway Brewing Company.

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News

How David Can Out-Market Goliath

September 10, 2014

Mark your calendars! We’re excited about our invitation to participate in this year’s Marketing and Innovation Symposium sponsored by American Banker. The theme of our talk is “How David Can Out-Market Goliath” and it showcases the success around the reinvention of the small-town bank model for the Bankwell Financial Group, headquartered in New Canaan, CT.

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Views

From the Many, One: The Path To Integrated Reporting

Steve Mignogna

These days, most annual reports are little more than a letter from the CEO and a page or two of highlights wrapped around the 10-K. No context to help explain good or bad performance, no details or proof points about long-term vision, and certainly no effort to help an average shareholder understand the management discussion and analysis (MD&A) section.

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Views

The Power of Five: Promoting Confidence in Your Brand

John Nishimoto

Right now, every business has felt or continues to feel it. Spending is down. Skepticism among consumers, employees, and shareholders is high. Marketers are unsure how to best leverage the limited resources they have, but they recognize times of uncertainty are opportunities to increase market- and mind-share. Where to start?

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