News & Views

Views

Visualize your Value Proposition

John Nishimoto

Think of it as the ultimate glyph or infographic that tells the story of why you. Human beings have been doing this for millennia, with sacred marks, runes, badges, insignia, ideograms, totem poles … any way of inscribing not just identity but function upon the world. In other words, it says visually here is what we stand for and deliver.

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News

Reinvented careers site attracts fresh talent to a centuries-old global bank

October 11, 2016

Founded in 1856, Credit Suisse has grown into a global private and investment banking behemoth with operations in more than 50 countries and 48,200 employees from more than 150 different nations.

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Views

For those who call it just “look-and-feel” — think again. Think VIBE.

John Nishimoto

Merriam and Webster agree that the word “vibe” means a feeling or spirit that someone or something gives you.

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News

Sequel Partners with HELP/PSI to Reactivate Its Brand and Digital Presence

June 01, 2014

New York, NY – Strategic branding and digital agency Sequel today announced a partnership with HELP/PSI to reposition and rebrand the New York City–based community healthcare services organization.

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News

Sequel Principal Wendy Blattner to Speak at Marketing & Innovation Symposium

April 07, 2014

Sequel principal Wendy Blattner will share the stage with Peyton Patterson, President and CEO of Bankwell Financial Group, at the American Banker Financial Services Marketing & Innovation Symposium in New York City.

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News

More than a rebranding effort, Prager Metis is the start of a new company with a shared perspective

February 17, 2014

After the announcement of the formation of Prager Metis CPAs, LLC, which is the result of a merger between two long-standing firms Prager and Fenton LLP and Metis Group LLC, the firm is proud to announce its new brand image — complete with a new logo, tag line and an exceptional positioning statement, which will guide the firm going forward.

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