News & Views

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Develop your brand narrative in PowerPoint? Never. Until it really works.

John Nishimoto

Steve Jobs hated it. Marketers and business executives want to leave it behind. Savvy salespeople might cherry-pick a page or two but abandon the deck. And designers run for the hills. The haters of PowerPoint see it as a presentation crutch or, at the very, least why your meetings always run over, otherwise known as “death by PPT.”

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CSR? ESG? GRI?
What people really want is your POV.

John Nishimoto

Creating a content platform that does more than report on your impact

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For those who call it just “look-and-feel” — think again. Think VIBE.

John Nishimoto

Merriam and Webster agree that the word “vibe” means a feeling or spirit that someone or something gives you.

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From the Many, One: The Path To Integrated Reporting

Steve Mignogna

These days, most annual reports are little more than a letter from the CEO and a page or two of highlights wrapped around the 10-K. No context to help explain good or bad performance, no details or proof points about long-term vision, and certainly no effort to help an average shareholder understand the management discussion and analysis (MD&A) section.

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The Power of Five: Promoting Confidence in Your Brand

John Nishimoto

Right now, every business has felt or continues to feel it. Spending is down. Skepticism among consumers, employees, and shareholders is high. Marketers are unsure how to best leverage the limited resources they have, but they recognize times of uncertainty are opportunities to increase market- and mind-share. Where to start?

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Mumbling Louder Is Not a Branding Strategy

Steve Mignogna

As we’re all aware, the digital age has given us the ability to reach an enormous audience quickly and more frequently. Through RSS feeds, Twitter, and the older standbys of e-mail and Web sites, a world’s worth of consumers has become a viable, and fairly instantaneous, target.

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